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Top 10 Best Mailchimp Alternatives of 2025: Top Recommendations for Email Marketing

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Introduction Email marketing continues to be one of the most effective ways for businesses to engage with their customers, nurture leads, and drive revenue. While Mailchimp has long been a popular choice for email marketing, many users in 2025 are seeking alternatives that offer more flexibility, better pricing, or advanced automation features. Whether you are a small business owner, a marketer, or part of a growing startup, choosing the right email marketing software can significantly impact your campaign performance. This article explores the 10 best Mailchimp alternatives in 2025, comparing their features, pricing, ease of use, and overall value. By the end, you’ll have a clear idea of which platform best fits your business needs. Why Look for Mailchimp Alternatives? Pricing changes: Mailchimp’s tiered plans can become expensive as your subscriber list grows. Limited automation: Advanced automation is available, but often locked behind higher pricing tiers. Design flexibility: Some users prefer tools with more modern templates or drag-and-drop simplicity. Integration needs: Businesses may require tools that better integrate with their CRM, ecommerce, or analytics platforms. Criteria for Selection When choosing alternatives, we considered: Pricing and scalability Automation and personalization Ease of use and design flexibility Integrations with popular tools Reporting and analytics Customer support and reputation Top 10 Mailchimp Alternatives in 2025 1. HubSpot Email Marketing HubSpot’s all-in-one CRM and marketing platform provides robust email marketing features. It’s ideal for businesses looking to combine email, sales, and CRM in one place. Pros: Advanced automation, powerful CRM, free tier available. Cons: Expensive at higher tiers. 2. ConvertKit Designed for creators, bloggers, and influencers, ConvertKit emphasizes simplicity and audience engagement. Pros: Great for creators, intuitive automation, strong deliverability. Cons: Limited template designs. 3. Brevo (formerly Sendinblue) Brevo offers email, SMS, and marketing automation tools with a focus on affordability. Pros: Multi-channel marketing, affordable plans, strong automation. Cons: Template editor can feel basic. 4. ActiveCampaign Known for its advanced automation workflows, ActiveCampaign is a powerhouse for marketers who want detailed control over customer journeys. Pros: Best-in-class automation, excellent segmentation. Cons: Steeper learning curve. 5. MailerLite MailerLite provides a clean interface, affordable pricing, and good design tools. It’s a strong choice for startups and small businesses. Pros: Affordable, simple UI, good landing page builder. Cons: Limited integrations compared to competitors. 6. GetResponse This platform is great for ecommerce businesses and webinars, with advanced automation and conversion funnels. Pros: Webinars built-in, funnels, ecommerce integrations. Cons: Can be overwhelming for beginners. 7. AWeber A veteran in email marketing, AWeber is known for reliability and ease of use. Pros: Long-standing reputation, simple automation, free plan available. Cons: Dated interface compared to newer tools. 8. Klaviyo Tailored for ecommerce, Klaviyo integrates deeply with platforms like Shopify and WooCommerce. Pros: Ecommerce focus, excellent analytics, personalization. Cons: Higher cost for larger lists. 9. Moosend Moosend offers budget-friendly pricing and AI-powered personalization tools. Pros: Affordable, AI tools, simple workflows. Cons: Smaller template library. 10. Benchmark Email Benchmark Email provides straightforward email marketing with a focus on design and deliverability. Pros: Easy design tools, strong deliverability. Cons: Fewer advanced features. Comparison Table Tool Best For Key Feature Pricing (2025) HubSpot All-in-one CRM Advanced automation $$–$$$$ ConvertKit Creators/bloggers Creator-first design $–$$ Brevo Multi-channel Email + SMS $–$$ ActiveCampaign Automation Detailed workflows $$–$$$ MailerLite Small business Simplicity + design $–$$ GetResponse Ecommerce/webinar Conversion funnels $$–$$$ AWeber Beginners Reliability $–$$ Klaviyo Ecommerce Personalization $$–$$$ Moosend Budget users AI personalization $ Benchmark Email Simplicity Easy design $–$$ Conclusion While Mailchimp remains a solid email marketing platform, its limitations and pricing structure may not fit every business in 2025. From HubSpot’s advanced CRM integration to MailerLite’s affordability and ActiveCampaign’s automation power, there’s a solution for every type of marketer. When choosing your Mailchimp alternative, consider your business size, budget, and automation needs. The right platform can make your campaigns more effective, boost engagement, and ultimately grow your revenue.

Introduction

Email marketing continues to be one of the most effective ways for businesses to engage with their customers, nurture leads, and drive revenue. While Mailchimp has long been a popular choice for email marketing, many users in 2025 are seeking alternatives that offer more flexibility, better pricing, or advanced automation features. Whether you are a small business owner, a marketer, or part of a growing startup, choosing the right email marketing software can significantly impact your campaign performance.

This article explores the 10 best Mailchimp alternatives in 2025, comparing their features, pricing, ease of use, and overall value. By the end, you’ll have a clear idea of which platform best fits your business needs.

Why Look for Mailchimp Alternatives?

Pricing changes: Mailchimp’s tiered plans can become expensive as your subscriber list grows.

Limited automation: Advanced automation is available, but often locked behind higher pricing tiers.

Design flexibility: Some users prefer tools with more modern templates or drag-and-drop simplicity.

Integration needs: Businesses may require tools that better integrate with their CRM, ecommerce, or analytics platforms.

Criteria for Selection

When choosing alternatives, we considered:

Pricing and scalability

Automation and personalization

Ease of use and design flexibility

Integrations with popular tools

Reporting and analytics

Customer support and reputation

Top 10 Mailchimp Alternatives in 2025
1. HubSpot Email Marketing

HubSpot’s all-in-one CRM and marketing platform provides robust email marketing features. It’s ideal for businesses looking to combine email, sales, and CRM in one place.

Pros: Advanced automation, powerful CRM, free tier available.

Cons: Expensive at higher tiers.

2. ConvertKit

Designed for creators, bloggers, and influencers, ConvertKit emphasizes simplicity and audience engagement.

Pros: Great for creators, intuitive automation, strong deliverability.

Cons: Limited template designs.

3. Brevo (formerly Sendinblue)

Brevo offers email, SMS, and marketing automation tools with a focus on affordability.

Pros: Multi-channel marketing, affordable plans, strong automation.

Cons: Template editor can feel basic.

4. ActiveCampaign

Known for its advanced automation workflows, ActiveCampaign is a powerhouse for marketers who want detailed control over customer journeys.

Pros: Best-in-class automation, excellent segmentation.

Cons: Steeper learning curve.

5. MailerLite

MailerLite provides a clean interface, affordable pricing, and good design tools. It’s a strong choice for startups and small businesses.

Pros: Affordable, simple UI, good landing page builder.

Cons: Limited integrations compared to competitors.

6. GetResponse

This platform is great for ecommerce businesses and webinars, with advanced automation and conversion funnels.

Pros: Webinars built-in, funnels, ecommerce integrations.

Cons: Can be overwhelming for beginners.

7. AWeber

A veteran in email marketing, AWeber is known for reliability and ease of use.

Pros: Long-standing reputation, simple automation, free plan available.

Cons: Dated interface compared to newer tools.

8. Klaviyo

Tailored for ecommerce, Klaviyo integrates deeply with platforms like Shopify and WooCommerce.

Pros: Ecommerce focus, excellent analytics, personalization.

Cons: Higher cost for larger lists.

9. Moosend

Moosend offers budget-friendly pricing and AI-powered personalization tools.

Pros: Affordable, AI tools, simple workflows.

Cons: Smaller template library.

10. Benchmark Email

Benchmark Email provides straightforward email marketing with a focus on design and deliverability.

Pros: Easy design tools, strong deliverability.

Cons: Fewer advanced features.

Comparison Table
Tool Best For Key Feature Pricing (2025)
HubSpot All-in-one CRM Advanced automation $$–$$$$
ConvertKit Creators/bloggers Creator-first design $–$$
Brevo Multi-channel Email + SMS $–$$
ActiveCampaign Automation Detailed workflows $$–$$$
MailerLite Small business Simplicity + design $–$$
GetResponse Ecommerce/webinar Conversion funnels $$–$$$
AWeber Beginners Reliability $–$$
Klaviyo Ecommerce Personalization $$–$$$
Moosend Budget users AI personalization $
Benchmark Email Simplicity Easy design $–$$
Conclusion

While Mailchimp remains a solid email marketing platform, its limitations and pricing structure may not fit every business in 2025. From HubSpot’s advanced CRM integration to MailerLite’s affordability and ActiveCampaign’s automation power, there’s a solution for every type of marketer.

When choosing your Mailchimp alternative, consider your business size, budget, and automation needs. The right platform can make your campaigns more effective, boost engagement, and ultimately grow your revenue.